- The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer, Steve Rappaport, et all 2007-04-27
- Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn, 1998-07
- Advertising and Promotion by George Belch, Michael Belch, 2006-06-01
- Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, et all 2008-04-18
- Contemporary Advertising by William F. Arens, Michael F. Weigold, et all 2007-03-16
- Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) by William D. Wells, Sandra Moriarty, et all 2005-05-29
- Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken, 2004-05
- The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries, 2004-05-01
- Kleppner's Advertising Procedure (17th Edition) by Ronald Lane, Karen King, et all 2007-07-30
- Truth, Lies and Advertising : The Art of Account Planning by Jon Steel, 1998-03-13
- Advertising Media Planning by Jack Z. Sissors, Roger Baron, 2002-06-15
- Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) by Kenneth E. Clow, Donald E. Baack, 2006-04-01
- Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, 2007-01
- Confessions of an Advertising Man by David Ogilvy, 2004-08-01
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