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         Advertising:     more books (100)
  1. The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation by Joe Plummer, Steve Rappaport, et all 2007-04-27
  2. Tested Advertising Methods (Prentice Hall Business Classics) by John Caples, Fred E. Hahn, 1998-07
  3. Advertising and Promotion by George Belch, Michael Belch, 2006-06-01
  4. Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, et all 2008-04-18
  5. Contemporary Advertising by William F. Arens, Michael F. Weigold, et all 2007-03-16
  6. Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) by William D. Wells, Sandra Moriarty, et all 2005-05-29
  7. Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken, 2004-05
  8. The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries, 2004-05-01
  9. Kleppner's Advertising Procedure (17th Edition) by Ronald Lane, Karen King, et all 2007-07-30
  10. Truth, Lies and Advertising : The Art of Account Planning by Jon Steel, 1998-03-13
  11. Advertising Media Planning by Jack Z. Sissors, Roger Baron, 2002-06-15
  12. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) by Kenneth E. Clow, Donald E. Baack, 2006-04-01
  13. Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch, 2007-01
  14. Confessions of an Advertising Man by David Ogilvy, 2004-08-01

1. Advertising Age
Weekly Poll Weekly Poll. TV advertising DOESN T WORK FOR MATURE PACKAGEGOODS. Deutsche Bank Study Cites Wasted Brand Spending. TV
http://www.adage.com/&e=747

2. AAA Advertising Specialties
Marketing products and business gifts, includes product listings.
http://www.aaaspec.com/
Advertising Specialties, Reunion Souvenirs and Memorabilia, Ad Specialties, Promotional Products, Business Gifts, Premiums and Incentives. We Sell Success!
AAA Advertising Specialties is an authorized distributor for over 3800 different firms whose sole business is manufacturing advertising specialties, ad specialties, promotional marketing products, incentives, premiums, business gifts or whichever name by which you may know them. Advertising specialties keep your business name in front of the public and your regular as well as your potential customers. They are used in promotional marketing campaigns, incentives to buy additional goods and services, and business gifts throughout the year.
Reunion groups use advertising specialties and promotional products much like business gifts, or in their case, mementos, to commemorate their reunion whether it be a high school, college or military reunion. Who doesn't want an imprinted specialty item from their reunion?
Clubs, associations and school booster groups use advertising specialties as promotional items and fund raisers to get their names out to the public, supporters and potential new members and to declare their pride in their school, club or organization. All those shirts, caps and hats with imprinted messages, names and logos, by any other name, are still ad specialties or advertising specialties, used as promotional products to provide others the incentives to join or "hear and see" the message.
On these web pages you will find everything (and anything) you will need in the way of advertising specialties to promote your business, association, club and even your high school, college or military reunion. Some of the promotional items and business gifts you will find here include: buttons, balloons, coffee mugs, glasses, t-shirts, staff and golf shirts, magnets, caps and hats, calendars, jars, golf items, bumper strips, pen and pencil sets and even luggage, to mention just a few promotional marketing, incentives and premium ideas. All wearable items such as shirts, caps and hats can be embroidered as well as silk screened.

3. ClickZ Internet Advertising News
Formerly Internet advertising Report. Cutting Edge Media Plot "Friends"Free Future discuss new ways of reaching consumers, at 212NYC's first Manhattan advertising panel
http://www.internetnews.com/IAR
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Formerly Internet Advertising Report
Gawker Media, Nike Team for Blog Promotion

[June 4, 2004] Nike's 'Art of Speed' project is celebrated and promoted on a blog created by Gawker Media. Behind the Advertising Model for Hotspots [June 4, 2004] Just as magazines, television or the Internet can put ads into the hands or in front of the faces of consumers, public access Wi-Fi ultimately offer eyeballsand walletsthat new companies are hoping to cash in on. Bits and Bytes for June 4, 2004 [June 4, 2004] WhenU hires an investment bank and LookSmart teams with UC Berkeley. Wireless Watch for June 4, 2004 [June 4, 2004] Fans text to American Idol in record numbers; A trans-Atlantic deal brings hit U.K. apps West. Amazon Testing "Plogs" [June 3, 2004]

4. Data Center
Data Center. The Ad Age DataCenter provides exclusive advertising andmarketing industry data compiled by the Ad Age Research Department.
http://www.adage.com/datacenter.cms&e=747

5. Data Center
Regularly updated data concerning the largest, multinational advertising firms and programs.
http://adage.com/dataplace/
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Data Center The Ad Age DataCenter provides exclusive advertising and marketing industry data compiled by the Ad Age Research Department. This constantly updated collection includes more than 600 separate charts arranged in the four major categories below. If you need additional data or have a customized research question, please call our Chicago Information Center at 312-649-5329 or 312-649-5476, or e-mail mmandle@crain.com
Marketers / Advertisers

Featuring 100 Leading National Advertisers with comprehensive ad spending estimates on 100 elite marketers. (Go directly to .pdf download page for the full 77-page Leading National Advertisers Report 2003 ) Also in this Marketers/Advertisers section: Global Marketers, Top Megabrands, annual data from Universal McCann's Robert J. Coen and more. Media
The U.S.’ largest media companies, magazines and newspapers. Includes circulation, linage and ad revenue rankings.

6. Advertising Age
TV advertising DOESN'T WORK FOR MATURE PACKAGE GOODSDeutsche Bank Study Cites Wasted Brand Spending Network and League to Split advertising RevenueMay 19, 2004 CALLAWAY GOLF PUTS AD
http://www.adage.com/
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Bob Garfield's Ad Review
SPENDING MILLIONS FOR SLOPPY AD WRITING

Why Coke's New C2 Spots Don't Really See To It
'ABSOLUT HUNK' SUES THE VODKA COMPANY OVER AD
Charges Revolve Around 'Sex and the City' Episode Unprecedented Review Includes Surprise Participant INSIDE MEL KARMAZIN'S GOLDEN PARACHUTE Ex-Viacom President Gets $1 Million Salary for the Next Two Years Plus Benefits BATTLE FOR THE STREETS: MARKETERS VS. AD-WEARY CONSUMERS Commercial Messaging Creeps Ever Outward Across City Surfaces SARA LEE'S STRANGE BREW OF SEX AND FOAMED COFFEE And Other Current TV Commercials of Note TRADE PUBLISHERS WARNED OF GOOGLE'S IMPACT ON MAGAZINES Search Engine Ability to Mimic B-to-B Content and Ad Model Cited NOVARTIS CLOSE TO NAMING FIRST HISPANIC AD AGENCY May 31, 2004

7. Advertising.com
Media Kit Requests. Consumer Issues. Other. advertising.com Home Page. Careers Current Openings. Site Map - Entire advertising.com website list of pages.
http://www.advertising.com/&e=747

8. Hughes Advertising:auto Glass Shops,autoglass Marketing,autobody Shop Advertisin
Business strategies, marketing weapons and concepts for the independent auto glass shop.
http://www.hughesadvertising.com/
Ask Yourself These Questions...
About Us

Services

F.A.Q.
...
E-Mail Us

STOP STEERING NOW!!! "I now have available my catalog of the best and most effective 60 second radio commercials I've ever written for both the independent auto body and auto glass shop owners. And they are available for you to use to build your business and off-set steering...exclusively in your market at a very affordable cost. Ask about my Multi-Spot Purchase Discount. Got other marketing questions? Call me at 614-488-7209 or email me @ info@hughesadvertising.com today."
Marketing Truth # 1
People buy things from people that they know.
Marketing Truth #2
If the people in your marketplace don't know who you are, what you stand for, and what your company offers...
...then please re-read Marketing Truth # 1 and click here now to see how Performance Marketing ™ can help you at a
very affordable price.
The HUGHES Agency, Inc. is a multi-industrial marketing and advertising coach that works primarily with independent, consumer-focused auto glass and auto body repair service businesses, helping them prosper by educating consumers on the importance of safe repairs. Tom Hughes, business and marketing consultant for The HUGHES Agency, Inc. calls it "Performance Marketing" . He says, "It's not just a way of doing, but a way of being."

9. Advertising.com
Welcome to advertising.com. Memberships Associations. Case Studies " News Updates. Click here. to sign up for advertising.comâ s Optigence research newsletter. Copyright© 19992004 advertising.com, Inc. All rights reserved. Patent Pending. Welcome to advertising.com. advertising.com, Inc. is a leading provider of results-based interactive
http://www.advertising.com/

10. Interactive Advertising Bureau
Tuesday, May 24, 2004 Q1 2004 Interactive advertising Revenues Tops Record Tuesday,May 20, 2004 IAB Adds Nineteen New Members Tuesday, May 4, 2004 IAB
http://www.iab.net/&e=747

11. Welcome To The Legacy Tobacco Documents Library
Digital library of internal tobacco industry documents from the files of top tobacco companies. Over 5 million documents, over 20 million pages, relating to scientific research, manufacturing, marketing, advertising and sales of cigarettes. Searchable and indexed by the University of California at San Francisco.
http://legacy.library.ucsf.edu
Announcements Updated 06/01/2004 The Legacy Tobacco Documents Library is a digital library of internal tobacco industry documents from the files of top tobacco companies and two additional collections from the Tobacco Control Archives at the University of California, San Francisco. This library is made possible by the University of California, San Francisco Library and the American Legacy Foundation The Legacy Tobacco Documents Library (LTDL) contains almost 7 million documents related to advertising, manufacturing, marketing, sales, and scientific research of tobacco products. Visitors can search, view, and download these documents from this web site. If you are new to the site or would like to learn about advanced search features, visit our tutorial . We also have a Brief Guide to Searching the LTDL (PDF). The LTDL includes documents posted on tobacco industry web sites as of July 1999 in accordance with the Master Settlement Agreement , additional documents added to those sites since that date, and the Mangini and document collections from the Tobacco Control Archives maintained by the University of California, San Francisco. New documents are added monthly as they are collected from industry sites. Additions are noted on our

12. Texas Advertising @ The University Of Texas At Austin
The University of Texas at Austin. Department of advertising. The Ultimate Marketing Communications Directory. Submit your URL to advertising World. Account Planning. Actors Models. Ads. Advertisers. advertising Agencies. Aerial advertising Ads. Advertisers. advertising Agencies. Aerial advertising. Art Direction Design. Associations. Awards. Books on advertising. Brands, Branding
http://advertising.utexas.edu/world
The University of Texas at Austin
Department of Advertising
The Ultimate Marketing Communications Directory
Submit your URL to Advertising World
Account Planning

Ads

Advertisers
...
Search the World Wide Web

Search WWW Search advertising.utexas.edu
(c) 1997-2004, Jef I. Richards
Texas Advertising
The University of Texas at Austin The University of Texas at Austin
College of Communication
Contact Us Site Map ... Center for Interactive Advertising Updated June 2004

13. The Advertising Standards Authority
ASA. Regulates the advertising industry.
http://www.asa.org.uk/&e=747

14. Welcome To The Advertising Dentist
Dental practice advertising on radio and in print. Video seminars and monthly dental marketing newsletters.
http://www.advertisingdentist.com/
The Advertising Dentist is not only the name of
Dr. Kammer's newsletter but his business as well. He runs a dental advertising firm in Madison, Wisconsin that provides services to dental practices all over the world. Our services include email marketing, fax broadcasting, voice broadcasting, logo design, newsletter subscriptions, "Teeth on TV" videos, "Slam Dunk in Dental Advertising Videos," "Radio Success Packages," Advertising and Marketing consultations , Sleep Dentistry information and we seem to be adding more to this list every day.
Browse our site if there is anything that you cannot find do not hesitate to contact us at our offices.
Want to see the worst ad of the past year?
click here!

15. Interactive Advertising Bureau
Q1 2004 Interactive advertising Revenues Tops Record. Tuesday, May 20, 2004 IAB Announces Rich Media advertising Guidelines For OverThe-Page Units
http://www.iab.net/
var level2 = false; First Name Last Name Email Address
Save the Date!
Sept 20 - 21
Millenium Hotel New York, NY
Manage YOUR risk associated with account receivables!
To find out, click here
Tuesday, May 24, 2004
Q1 2004 Interactive Advertising Revenues Tops Record

Tuesday, May 20, 2004
IAB Adds Nineteen New Members

Tuesday, May 4, 2004 IAB Releases Results From Cross Media Optimization Study (XMOS) For The 2004 Ford F-150, ING, Universal Studios Home Video And Verisign Marketing Campaigns Tuesday, May 4, 2004 IAB Announces Rich Media Advertising Guidelines For Over-The-Page Units Thursday, April 29, 2004 IAB Issues Pop-Up Ad Guidelines Friday, April 23, 2004 IAB releasing results from Cross Media Optimization Study (XMOS) on the marketing of the 2004 Ford F-150 to the Online Hispanic Audience Wednesday, April 21, 2004 IAB/PwC Release Final Full-Year 2003 Internet Ad Revenue Figures Tuesday, April 6, 2004 Interactive Advertising Bureau (IAB) Issues Guideline For Half-Page Ad Units Thursday, February 12, 2004 IAB Announces Compliant Companies For Rich Media Guidelines Version 2.0

16. AAF American Advertising Federation
The AAF protects and promotes the wellbeing of advertising through a unique,nationally coordinated grassroots network of advertisers, agencies, media
http://www.aaf.org/&e=747

17. Fairway Outdoor Advertising
Employs the most creative and upto-date technologies to provide customers with the most attractive and effective outdoor advertising available.
http://fairwayoutdoor.com
Outdoor Works
Outdoor is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play.
[Read More]

NATIONAL SALES
MARIA SUAREZ

PALM SPRINGS, CA

TARA GATES

Sales Manager GEORGIA-ALABAMA
MARSHALL HENDERSON

Sales Manager TWIN CITIES, MN
JEFF BROWN
General Manager PIEDMONT TRIAD,NC EDDIE JONES Sales Manager TRIANGLE EAST, NC CHRIS BEST Sales Manager-Raleigh/Durham MIKE RUSSELL Market Manager-Wilmington THE GSA, SC ERSKINE THOMASON Sales Manager Fairway Outdoor Advertising New 2004 Media Kit Download a viewable and printable Acrobat PDF file of our new 2004 Media Kit [Read More] Fairway has acquired the assets of Eagle Outdoor Advertising of Carrollton, Ga. [Read More] Fairway Outdoor Advertising is a division of Morris Communications Company.

18. Texas Advertising @ The University Of Texas At Austin
Texas advertising The University of Texas at Austin. The University of Texasat Austin Department of advertising. Submit your URL to advertising World.
http://advertising.utexas.edu/world/index.asp&e=747

19. Alstin Advertising, Inc.
Specializes in creative recruitment advertising.
http://www.alstin.com/
Login: Client Employee
Amsterdam Atlanta Baltimore Boston Brussels Cleveland Dallas Hamburg London Los Angeles
Milan Montreal New York Omaha Paris Philadelphia San Jose Sydney Toronto Winnipeg Vancouver
Alstin Advertising, Inc.

20. AAF: American Advertising Federation
The AAF protects and promotes the wellbeing of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and Take
http://www.aaf.org/
Quick Navigation Jobs News Resources Awards Sponsorships The AAF Foundation Acclaimed Actor, Producer, Director, Robert Townsend Named President of Production of AAF-Member MBC Network. Avoid Late Registration Charges! AAF National Conference 2004 Standard Registration Rates Have Been Extended Through May 28.
AAF National Conference 2004,
June 12-15, Dallas ...
Jobs

Site designed and implemented by DMIND Corporation
Site hosted by Cobalt Learn why the AAF is the Unifying Voice for Advertising. Explore how AAF brings together advertisers, agencies and media to yield creative business solutions. Take advantage of the many resources available to your advertising club as an AAF member. Check out AAF's college chapters and the latest internships, competitions and awards available. Check out how AAF lobbies at all levels of government to protect and promote advertising. Visit The AAF Foundation, our non-profit educational affiliate, and learn how its programs are positively impacting the issue of diversity in the advertising industry. Stay on the cutting edge with AAF's upcoming events, awards programs and conferences.

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