81. Marshall Mcluhan mcluhan, marshall. Canadian Media Theorist marshall mcluhan is perhaps one of the best known media theorists and critics of this era. marshall mcluhan. http://webpub.allegheny.edu/employee/i/iroy/CA120/CA120 handouts/marshall mcluha

MCLUHAN, MARSHALL Canadian Media Theorist McLuhan was a technological determinist who credited the electronic media with the ability to exact profound social, cultural and political influences. Instead of a thoughtful discourse regarding the positive or negative consequences of electric media, McLuhan preferred instead to pontificate about its inevitability which was neither good nor bad, it simply was. McLuhan was more concerned that people acknowledged and prepared for the technological transformation. He felt people subscribed to a "rear-view mirror" understanding of their environment, a mode of thinking in which they did not foresee the arrival of a new social milieu until it was already in place. Instead of "looking ahead" society tends to cling to the past. We are "always one step behind in our view of the world" and we do not recognize the technology which is responsible for the shift. McLuhan first began to grapple with the relationship between technology and culture in The Mechanical Bride: Folklore of Industrial Man (1951). However, he did not elaborate upon their historical origins until the publication of The Gutenberg Galaxy (1962), which traces the social evolution of modern humanity from tribal society. This process encompasses four stages. McLuhan defines tribal society as dependent upon the harmonious balance of all senses. Tribal society was an oral culture; members used speech (an emotionally laden medium) to communicate. As a result, such non-literate societies were involved, passionate, interdependent and unified. The "acoustic space" which enveloped tribal society was eroded by the invention of the phonetic alphabet. McLuhan credits phonetic literacy for the dissolution of tribal society and the creation of "Western Man."

82. McLuhan : Prophète Ou Imposteur? - McLuhan, Prophète Des Temps Modernes - Pour Translate this page Paris, PUF, 2001, 127 p. mcluhan, marshall. The medium is the message. New York, Random House, 1967, 159 p. mcluhan, marshall. Message et massage. http://archives.radio-canada.ca/294i.asp?IDCat=18&IDDos=323&ActProf=263&IDLan=0

83. Massurrealism.com | Marshall McLuhan marshall mcluhan (19111980). Communications theorist, born in Edmonton, Alberta. 52-59. mcluhan, marshall. Understanding Media The Extensions of Man. http://www.massurrealism.com/mcluhan/

Proceed Back - Click here. Marshall McLuhan Communications theorist, born in Edmonton, Alberta. Professor of English (1954-80) and director of the Centre for Culture and Technology (1963-80) at the University of Toronto. Books include The Mechanical Bride The Gutenberg Galaxy Understanding Media (1964), and The Medium Is the Massage (with Quentin Fiore, 1967). ART AS ANTI-ENVIRONMENT - excerpt The following was taken from Art News - May 1966 : "...When the industrial and mechanical environment first enveloped the old agrarian world, Nature became an art form for the first time. So did all the old crafts, the yokel, and even savage. The parallel, earlier, was the uplifting of the hunter to a snobbish, aristocratic status when the agrarian world took over as environment and the old hunting grounds became the "content" of new technology. When the industrial and mechanical age became environmental, the arts and crafts acquired a new snobbish, amateurish quality. They became the content of the mechanical age and were accorded the usual upgrading of status. When the electric technology enveloped the mechanical one, we were plunged into the world of machine as art form. Abstract art and functional architecture took over as mimetic repeats of old environment. Pop-Art is part of the same technological fugue. The message and impact of the new environment is quite at variance with the content of new technology. The content is always the old technology, just as the novel was the content of the film when it was new. Now as film is processed by TV, the story line of the book form tends to disappear. The movie form now begins to acquire the nonnarrative structure of a Symbolist poem of a century before. There is thus no direct means of environmental awareness to be won from the consumer approach to such "art" activity. Indirectly, it is possible to construct the characteristic bias of the new environment from the current stock responses..."

84. Web-specific Art. Het World Wide Web Als Artistiek Medium (1997) mcluhan, marshall; Fiore, Quentin. The Medium is the Massage. New York Bantam, 1967 26. mcluhan, marshall. The Gutenberg Galaxy. http://www.spinster.be/web-specific-art/hfdst2/A1.html

spinster writing web-specific art. het world wide web als artistiek medium Introductie Inleiding Verantwoording Status quaestionis Methodologie en bronnen Structuur Hoofdstuk 1 Internet en het World Wide Web A. Internet Geschiedenis Karakteristieken B. World Wide Web Geschiedenis Karakteristieken Componenten van een webpagina a. HTML ... e. Plug-ins Hoofdstuk 2 Theoretisch kader A. Mediatheorie Marshall McLuhan Friedrich Kittler Mediatheorie: conclusie B. Postmodernisme Inleiding Het postmoderne denken Jean Baudrillard Paul Virilio C. Digitale esthetica Inleiding Immaterialiteit: simulatie Machine-esthetica: proces Netwerk-esthetica: interactie Hoofdstuk 3 Webprojecten A. Virtuele galerijen Artnetweb Flyvision The Thing B. "Real life" instituten Dia Center for the Arts Voyager Web Projects C. Autonome initiatieven Inleiding OTIS/SITO David Blair: Waxweb etoy.INTERNET-TANK-NETWORK ... De Digitale Stad D. Wedstrijden Prix Ars Electronica Digital Salon E. Net.art

85. Understanding Media - McLuhan, Marshall - Sjakoo's Catalog SEARCH ORDER NEW BOOKS HOME ABOUT US . Auteur mcluhan, marshall Titel Understanding media Sub titel The extensions of man http://www.xs4all.nl/~sjakoo/books/395.htm

INTERNATIONAL BOOKSHOP HET FORT VAN SJAKOO - AMSTERDAM SEARCH ORDER NEW BOOKS HOME ... ABOUT US Auteur: McLuhan, Marshall Titel: Understanding media Sub titel: The extensions of man Goedkope herdruk van dit standaardwerk van de Amerikaanse mediadeskundige McLuhan die dit boek oorspronkelijk in 1964 publiceerde. Hoewel er ondertussen op mediagebied heel veel veranderd is (introductie pc’s en internet, online oorlogen, enz.) heeft dit boek nog steeds een hoge zeggingskracht. Veel mechanismen die hij toendertijd constateerde werken vandaag de dag in principe nog steeds zo. Hij schildert in dit boek de wijze waarop nieuws wordt overgebracht op de consument (zowel technisch als inhoudelijk). 2001, 400 pag., € 15,1 Routledge, London, ISBN 0-415-25397-7

86. Marshall McLuhan Notebooks marshall mcluhan. 03 Oct 1994 1202 Recommended Hugh Kenner’s essay on mcluhan, in Kenner’s book Mazes; marshall mcluhan, The Mechanical Bride; http://bactra.org/notebooks/mcluhan.html

Notebooks Marshall McLuhan 03 Oct 1994 12:02 Views. Impact of views. Recommended: Mazes Marshall McLuhan, The Mechanical Bride Jonathan Miller, Marshall McLuhan Dis-recommended: Anything else by McLuhan. When I read The Gutenberg Galaxy , I noted an average of one error of fact, mis-reading of a source or fallacy per page. To read: Understanding Media permanent link for this note RSS feed for this note Notebooks Hosted, but not endorsed, by the Center for the Study of Complex Systems

87. NFB - McLuhan's Wake 1. mcluhan, marshall and Eric mcluhan. Laws of Media The New Science (Toronto University of Toronto Press, 1988). 2. mcluhan, marshall and Bruce R. Powers. http://www.nfb.ca/mcluhanswake/resource.html

Skip to content about NFB animation documentary ... McLuhan's Wake (25 KB) INTRODUCTION McLuhan's Wake A. THE MEDIA MAELSTROM B. ESCAPING THE MAELSTROM What human trait or experience does the medium enhance? What is the intended function of the medium or technology? What does it improve or make more efficient? Does it extend part of the human body? One or more of the senses? Does it extend an aspect of the human mind, such as memory? Does it amplify some human capability or augment some form of human action? Does it extend the individual, the group or society? What pre-existing technology, method, system, or medium does this medium obsolesce? What older technology does the new medium replace? What does it render unnecessary? What procedures does it short-circuit or bypass? What happens to the old medium that is rendered obsolescent? Does it disappear entirely, become an art object, or find a new niche? What technology, method, system or medium that was previously obsolesced or abandoned does this medium retrieve? What archaic elements are made relevant again? What previously marginalized or repressed ideas, practices or artifacts are brought to the fore? What aspects of the prehistoric, ancient, medieval or early modern world are revived? When fully utilized or pushed to its extreme, what will the medium reverse into? What effects will the medium create that are opposite to what was originally intended? What are the contradictions inherent in the technology? What is the ecological impact?

88. Mcluhansum “The Medium is the Message” Summary by Sarah Wilson Text mcluhan, marshall. “The Medium is the Message.” Understanding Media, pp. 721. http://www.units.muohio.edu/englishtech/ENG49501/wilsons5/mcluhansum.htm

“The Medium is the Message” Summary by Sarah Wilson Text: McLuhan, Marshall. “The Medium is the Message.” Understanding Media , pp. 7-21. McLuhan’s work with literature and culture produced the revolutionary thought that “the medium is the message.” In other words, cultures are changed not only by the “content” of technology, but also by the technology itself. The basic “content” of technology is easy to recognize. The content of the railway would seem to be transportation; the content of the Internet would seem to be information. But McLuhan’s idea that the medium proclaiming the “content” is itself the message is a hard one to understand. Another example McLuhan offers is a particularly good one: the electric light (9). Many would believe that the light has no “content” unless it is spelling something such as “Open,” or “Miller Light.” But McLuhan says that the electric light itself communicates a message. The invention of the electric light restructured the way our society thought of “day” and “night.” Work no longer had to stop when the sun went downone only had to turn on a light to continue work indoors. Light also has psychological effects. Low lighting in a restaurant communicates a message of quietness and perhaps romance, whereas the bright fluorescent lighting in a classroom communicates activity, promotes attention. Perhaps it is no wonder that to calm down an elementary school class after recess, the teacher often turns off the lightsshe is communicating a message to her students through the technology of the electric light.

89. FUSION Anomaly. Marshall McLuhan marshall mcluhan This nOde last updated May 7th, 2003 and is permanently morphing marshall mcluhan (191180), Canadian communications theorist. http://fusionanomaly.net/marshallmcluhan.html

Telex External Link Internal Link Inventory Cache Marshall McLuhan This nOde last updated May 7th, 2003 and is permanently morphing... (11 K'an (Corn) / 12 Uo - 24/260 - 12.19.10.4.4) McLuhan, (Herbert) Marshall Canadian cultural critic and communications theorist who maintained that the method of communicating information McLuhan, (Herbert) Marshall McLuhan, (Herbert) Marshall (1911-1980), Canadian writer, whose unorthodox theories on communications sprang from his conviction that electronic media themselves have an impact far greater than that of the material they communicate. Born in Edmonton, Alberta, McLuhan was educated at the universities of Manitoba and Cambridge. Later he taught at various universities in the United States and Canada. Patron Saint of magazine. "media guru" left handed ambient _A Globe, Clothing Itself With A Brain_ (1991) directed by Oliver Stone horror prog release 12" gatefold by McLuhan on Brunswick (1972) _Surfing On Finnegan's Wake and Riding Range With Marshall McLuhan_ audiotape x2 by Terence McKenna _Adbusters: Live Without Dead MixCD mixed by DJ Spooky by DJ Spooky vs. DJ Goo

90. HighBeam Research: ELibrary Search: Results mcluhan, marshall. A Historical person who is equally at home discussing marshall mcluhan and marshall Mathers (Eminem to the uninitiated). Friends 10. http://www.highbeam.com/library/search.asp?FN=AO&refid=ency_refd&search_thesauru

91. Gadfly Online. BOOK. The Strange Afterlife of marshall mcluhan By Tim Cumming. This is marshall mcluhan speaking to the students of Florida State University in 1970. http://www.gadflyonline.com/06-03-02/book-mcluhan.html

BOOK The Strange Afterlife of Marshall McLuhan By Tim Cumming "The old politics had parties, policies, planks, opposition. The new politics is concerned only with images. The problem in the new politics is to find the right image. Image hunting is the new thing, and policies no longer matter because whether your electric light is provided by Republicans or Democrats is rather unimportant compared to the service of light and power and all the other kinds of services that go with our cities. Service environment's the thing in place of political parties." Annie Hall , as a cultural figure he is a museum piece who remains ahead of the times. His powers of prescience are uncanny, and his emphasis on the role of technological evolution rather than biological and genetic determinism is a vital tool for negotiating the brave new digital world. Last year California-based Gingko Press launched a major publishing program that extends through 2005 with new editions of McLuhan's late sixties classics

92. Biographical Profile: Marshall McLuhan marshall mcluhan Canadian philosopher marshall mcluhan, famous for gnomic utterances such as the user is the content , foresaw an information millennium in http://www.caslon.com.au/biographies/mcluhan.htm

home about site use services ... biographies Marshall McLuhan Canadian philosopher Marshall McLuhan, famous for gnomic utterances such as "the user is the content", foresaw an information millennium in which print was obsolete and we all lived - apparently quite happily - in a global village. McLuhan delighted in paradox and the substitution of aphorism for argument. Much of his thought is ahistorical and reflects his interest in mediaeval idealist philosophy. His harsher critics have dismissed it as simply nonsense. He's perhaps more quoted than understood. He's patron saint of digital lifestyle mag Wired . As a guru's guru - now safely dead - he receives genuflections from enthusiasts such as John Barlow, Nicholas Negroponte and George Gilder. His quips are used to legitimate the incoherent mix of new age elitism and technological determinism that Richard Barbrook generously described as the Californian Ideology life Marshall McLuhan was born in Edmonton, Canada. His father was an insurance salesman and mother an elocution teacher. He studied at the University of Manitoba and at Cambridge, with an emphasis on the scholastic philosophers. His 1942 doctoral dissertation dealt with the rhetoric of Elizabethan playwright and controversialist Thomas Nashe.

93. CTHEORY.NET > Digital Humanism: The Processed World Of Marshall McLuhan By Arthu the Canadian Mind Innis/mcluhan/Grant. Digital Humanism The Processed World of marshall mcluhan. Arthur Kroker. Processed World. http://www.ctheory.net/text_file.asp?pick=70

94. Technological DeterminismofMarshall McLuhan Technological Determinism of marshall mcluhan. 4/3/99. Click here to start. Table of Contents. Technological Determinism of marshall mcluhan. http://www.usm.maine.edu/com/techdet/

Technological DeterminismofMarshall McLuhan Click here to start Table of Contents Technological DeterminismofMarshall McLuhan McLuhan was early to recognize that: PPT Slide According to McLuhan, the crucial inventions were: ... PPT Slide Author: Whittenburg/Shedletsky Email: lenny@maine.maine.edu Home Page: http://www.usm.maine.edu/com/comusm.htm Download presentation source

95. Mindy McAdams -at- WeLL.com This page has moved to mindymcadams.com/cybermedia. Please update your bookmarks and links. http://www.well.com/user/mmcadams/mcluhan.html

This page has moved to: mindymcadams.com/cybermedia Please update your bookmarks and links.

96. McLuhanisms - Links - Digressions mcluhan also devised the theory of every medium being either hot high definition and non-participatory mediums such as radio or film - or cool http://www.pointlessart.com/education/medium/McLuhan.html

McLuhan Site McLuhan and the Gutenburg Galaxy who was Marshall McLuhan? various links page ... James Encyclopedia of Pop Culture The Medium is the Message " simply means that the content - though playing a role - is not the message, but the medium, which contains that content, is the message. For example, it is not the television (TV) commercial that is the message, but the fact that this type of commercial is only available on TV and cannot exist - in the way it does - without the medium of TV. This preordained shape is the message, rather than the commercial being the message. McLuhan also devised the theory of every medium being either hot - high definition and non-participatory mediums such as radio or film - or cool - participatory mediums such as TV and the Internet. McLuhan also said that new mediums are derived from the existing ones. TV evolved from radio. The Internet is born of TV. essay "If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness? "

97. CIOS/McLuhan Site: M M is your home and reference point. User Guide mcluhan s Life mcluhan s Work Bibliography Credits. ? http://www.cios.org/encyclopedia/mcluhan/m/m.html

M is your home and reference point. User Guide McLuhan's Life McLuhan's Work Bibliography ... Credits

98. Www.tao.ca/mountain/mediumess.html PopCult Home PageMARSHALL mcluhan. HOME, JOIN, FAQ, SERIALS, PAPERS, ARCHIVES, STAR TREK, LINKS. Probes and Papers Available from this Site. PROBES. In the http://www.tao.ca/mountain/mediumess.html

99. Your Browser Does Not Support Frames. We Recommend Upgrading Your http://www.mediaguru.org/

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100. Cannot Find Quoter Command On This System. Cannot find quoter command on this system. http://www.webcorp.com/cgi-bin/quote-o-rama

Cannot find quoter command on this system.

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