21. The World According To Eco Italian novelist and semiotician Umberto Eco expounds upon the Net, writing, The Osteria, libraries, the continental divide, marshall mcluhan,and, well, God. A profile/interview. http://www.wired.com/wired/archive/5.03/ff_eco.html

Search: Wired News Animations Wired Magazine HotBot (the Web) Page 1 of 5 next Printing? Use this version The World According to Eco By Lee Marshall Italian novelist and semiotician Umberto Eco expounds upon the Net, writing, The Osteria, libraries, the continental divide, Marshall Mcluhan,and, well, God. so you didn't know what a feat Umberto Eco pulled off in writing The Name of the Rose , that postmodern bestseller (17 million copies and counting) set in a 12th-century monastery. You didn't know that Eco wrote the novel while holding down a day job as a university professor - following student theses, writing academic texts, attending any number of international conferences, and penning a column for Italy's weekly newsmagazine L'Espresso . Or that the portly 65-year-old semiotician is also a literary critic, a satirist, and a political pundit. Eco first rose to fame in Italy as a parodist in the early '60s. Like all the best satirists, he oscillates between exasperation at the depths of human dumbness, and the benign indulgence of a grandfather. Don't let that grandfatherly look fool you, though. Eco was taking apart striptease and TV anchormen back in the late '50s, before anyone had even heard of Roland Barthes, and way before taking modern culture seriously (deconstructing The Simpsons , psychoanalyzing Tintin) became everybody's favorite pomo sport. Then there's his idea that any text is created as much by the reader as by the author, a dogma that invaded the lit crit departments of American universities in the mid-'70s and that underlies thinking about text in cyberspace and who it belongs to. Eco, mind you, got his flag in first, with his 1962 manifesto

22. The McLuhan Program In Culture And Technology culture and technology developed by a group of scholars known internationally as the Toronto School of Communication, namely, marshall mcluhan, Harold Innis http://www.mcluhan.utoronto.ca/

April at the McLuhan Program On Friday April 23 at 12:00 noon Twyla Gibson , Senior Fellow and adjunct assistant professor at the McLuhan Program, will be giving a "brown bag lunch lecture" at the Ontario Institute for Studies in Education, 252 Bloor Street West, 6th Floor, Room 122 outlines the body of theory concerning culture and technology developed by a group of scholars known internationally as the Toronto School of Communication , namely, Marshall McLuhan Harold Innis Eric Havelock Walter J. Ong , and Northrop Frye. The theory and method developed by the Toronto School takes Plato's role in transition from orality to literacy following the adoption of the technology of the phonetic alphabet in ancient Greece as a model for understanding the revolution in communications and information technology underway in our own culture. The theory was extended by a second generation of University of Toronto scholars, including

23. Sapir-Whorf Hypothesis A 2001 student paper by Neil ParrDavies. Compares the linguistic determinism of Benjamin Lee Whorf with technological determinism, represented by marshall mcluhan. http://www.aber.ac.uk/media/Students/njp0001.html

The Sapir-Whorf Hypothesis: A Critique Neil Parr-Davies 'He gave man speech, and speech created thought – which is the measure of the universe' Shelley – Prometheus Unbound The Sapir-Whorf hypothesis is in effect two propositions, which in a very basic form could perhaps be summed up as firstly Linguistic Determinism (language determines thought), and secondly Linguistic relativity (difference in language equals difference in thought). This topic of determinism and relativity can be applied to many areas – the study of to what extent technology influences our lives is termed the technological determinism debate. In psychology, discussion of this nature regarding the effect of environment and genetic makeup on our lives is called the nature/nurture debate. In a ‘purer’ form, there are philosophical questions of free will and determinism. In a historical context, 'The philosophical problem of freedom and determinism is in reality a cluster of problems with different sources' (Dillman 1999). Dilman identifies firstly human emotions, and the early philosophies of Plato and Aristotle, which tried to deal with the question of free will in this context. The advent of Christianity then forced an examination of the idea of God’s foreknowledge of events, and moved the debate on. Science came next, bringing the idea of causality – which required further debate. Most recently, Psychology brought the nature-nurture question. To these I would add the relatively recent birth of linguistics as a science, bringing the linguistic relativity debate, and also the communications revolution, which has brought about the technological determinism debate. This is not a new debate, and neither is it anywhere near conclusion.

24. Vivisecting The 90s - Interview With Jean Baudrillard, Article 4 In 15/3 Of Mont Interview about his works, studies and relationship to other mediatheorists as marshall mcluhan. http://www.montrealserai.com/2002_Volume_15/15_3/Article_4.htm

Vivisecting the 90s Interview with JEAN BAUDRILLARD CTHEORY is an international journal of theory, technology, and culture, publishing articles, interviews, event-scenes and reviews of key books. * * * * * * * * CTHEORY: Your relation to McLuhan is interesting, the more so since few critics have analysed it, although they have often commented on it. What is the role of the strong presence of the visual, so real in your texts, in relation to the notion of distance, or of obscenity, and in relation to irony as distance? It is clear that the visual would be necessary to separate and distance an imaginary on which sense is founded. But how does one treat the question of the differentiation of image and sound, the latter being a much more supple, fluid, floating medium than the latter? JEAN BAUDRILLARD: I have some difficulty replying to this question because sound, the sphere of sound, the acoustic sphere, audio, is really more alien to me than the visual. It is true there is a feeling [word spoken in English] about the visual, or rather for the image and the concept itself, whereas sound is less familiar to me. I have less perception, less analytic perception, of this aspect. That is not to say that I would not make a distinction between noise and sound, but ultimately, in terms of this ambient world's hyperreality, this noosphere, I see it much more as a visualization of the world rather than its hypersonorization. What can I say about the difference between the two? I have the impression that cutting across the world of McLuhan - he too is very much oriented to the visual, of course, in spite of the fact that he was, I believe, a musician - there is a small problem, which is that the different sensorial, perceptual registers tend, in this media noosphere, to conflate, to fuse together into a kind of depolarization of sensory domains. We speak quite rightly today of the audio-visual; we couple them together in some sort, some kind of amalgam or "patchwork". Perhaps I am led to view space in this way by my lesser sensitivity to the acoustic, but it seems to me that everything is summed up in a logistic which integrates all the perceptual domains in a way even more undifferentiated than before. Everything is now received in a manner that is indistinct, virtually indistinct, in fact.

25. Marshall McLuhan, The Man And His Message - People - CBC Archives Although educated in literature, marshall mcluhan was known as a pop philosopher because his theories applied to miniskirts and the twist. http://archives.cbc.ca/IDD-1-74-342/people/mcluhan/

document.write(""); document.write(""); Search the Archives site Advanced Search Home People Marshall McLuhan, the Man and his Message Marshall McLuhan, the Man and his Message Click to Activate Topic Timeline He was a man of idioms and idiosyncrasies, deeply intelligent and a soothsayer. He had prescient knowledge of the Internet. Although educated in literature, Marshall McLuhan was known as a pop philosopher because his theories applied to mini-skirts and the twist. For his ability to keep up with the cutting edge, one colleague called him "The Runner." Critics said he destroyed literary values. Today, McLuhan’s ideas are new again, applied to the electronic media that he predicted. Educational activities about Marshall McLuhan, the Man and his Message Growing up at the McLuhans' World is a global village ... McLuhan predicts 'world connectivity' Marshall's younger brother Maurice reminisces about childhood in Edmonton. (Radio; runs 1:47) Television has transformed the world into an interconnected tribe McLuhan calls a "global village". (TV; runs 8:44) One day, people will learn via an electronic circuitry system, McLuhan says. (TV; runs 3:25)

26. McLuhan Studies Premiere Issue: On The Ezra Pound/Marshall McLuhan Correspondenc At the University of Toronto. http://www.chass.utoronto.ca/mcluhan-studies/v1_iss1/1_1art11.htm

McLuhan Studies : Premiere Issue Home Page Next Article Previous Article Table of Contents Author Index Title Index EDWIN J. BARTON ON THE EZRA POUND/ MARSHALL MCLUHAN CORRESPONDENCE The manifold appeals in The Laws of Media to literature and the structures of language, particularly the attention given to "language as a tool of investigation" in the chapter entitled "Media Poetics" (LOM 215-239), should remind us that Marshall McLuhan came to his studies of technology and media through the agency of literary and linguistic analysis. This background explains not only the accustomed recourses in his prose to certain fertile texts but also his insistence on viewing all media and/or technology as words having four-part or metaphorical structures. The question of how McLuhan arrived at this means of applying linguistic and literary analysis to the study of media is answered, in part, in his correspondence with Ezra Pound. The years during which Pound and McLuhan corresponded, 1948-57, were all but identical with the term of Pound's incarceration at St. Elizabeth's Hospital for the Criminally Insane. It is clear from his initial letter that McLuhan was primarily interested in matters of aesthetic theory and literary techniques: My friend Mr. Kenner and I are much looking forward to a visit and some talk with you about contemporary letters, and your work, in which we have long taken serious interest (31 May 1948).

27. World Is A Global Village - Marshall McLuhan, The Man And His The book is no longer king, says marshall mcluhan, a professor at the University of Toronto s St. Michael s College. http://archives.cbc.ca/IDC-1-74-342-1814/people/mcluhan/clip2

The book is no longer "king," says Marshall McLuhan, a professor at the University of Toronto's St. Michael's College. McLuhan studies the effects of mass media on behaviour and thought. In this CBC report on the teenager, he discusses how our youth facilitate the global shift from print to electronic media. Television has transformed the world into an interconnected tribe he calls a "global village." Next Printer-friendly page Send this page to a friend Educational activities about ... Marshall McLuhan, the Man and his Message • At the time of this interview McLuhan was working on The Gutenberg Galaxy , in which the idiom "global village" first appeared. It was his most prominent book next to Understanding Media • McLuhan warned that the future global village would be wrought with violence. He figured the electronic process would force people to "re-tribalize," placing excessive stress on individuals and traditional identities. The Story Next Printer-friendly page Send this page to a friend ... Marshall McLuhan, the Man and his Message • He wrote a draft of The Gutenberg Galaxy in less than a month and the book was published shortly after in 1962. It examines the effects of the printing press on thought and space. McLuhan maintained it lessened the need for manuscripts, put monks and scribes out of work and developed a correct spelling usage.

28. Chile: Qué Pasa: SOCIEDAD - McLuhan Es El Mensaje La visita del hijo de marshall mcluhan coincide con una creciente reevaluaci³n de la obra de uno de los m¡s originales y controvertidos pensadores de este siglo. http://www.quepasa.cl/revista/1441/28.html

McLuhan es el mensaje La visita del hijo de Marshall McLuhan coincide con una creciente reevaluación de la obra de uno de los más originales y controvertidos pensadores de este siglo. Por Pablo Marín. "Supongan que él es lo que parece, el pensador más importante desde Newton, Darwin, Freud, Einstein y Pavlov. ¿Y si tiene razón?". La frase encabeza un voluminoso artículo de Tom Wolfe, publicado en el Herald Tribune el 21 de noviembre de 1965. El texto llama la atención acerca del revuelo que un académico canadiense, Marshall McLuhan, estaba causando en el mundo de la TV, la publicidad y los negocios, gracias a afirmaciones tan provocativas como "el medio es el mensaje" y predicciones de que la ciudad de Nueva York, las universidades y los libros quedarían obsoletos. A 18 años de su muerte y tres décadas después de que se levantara una polvareda de adhesiones ciegas y rechazos violentos, sus planteamientos acerca de la era electrónica y "la aldea global" asoman como una clara profecía. En este contexto llega a Chile su hijo Eric McLuhan, quien dictará el 26 de noviembre dos conferencias en la Uniacc (informaciones en el F. 6406000), donde se referirá a la vigencia de las formulaciones de su padre. Marshall McLuhan, nacido en Edmonton el 21 de julio de 1911, estudió literatura inglesa en la Universidad de Manitoba, de donde egresó para luego doctorarse en Cambridge. Allí, su trabajo final incluía un exhaustivo estudio de la retórica, a partir de la cultura griega. Pronto se interesó en la manera que los discursos oral y escrito han afectado a las distintas civilizaciones. Empezó a estudiar historia, sociología, economía, incluso fisiología, con el fin de efectuar una macrohistoria de los medios de comunicación y su influencia en las sociedades.

29. The Media And Communications Studies Site mcluhan, marshall (1962) The Gutenberg Galaxy. London Routledge Kegan Paul. mcluhan, marshall (1964) Understanding Media. New York McGrawHill. http://www.aber.ac.uk/media/Sections/influ02.html

any of the words all the words exact phrase directory documents Directory Media Influence Marshall McLuhan Articles Andrews, Jim (nd) 'McLuhan Reconsidered' Andrews, Jim (nd) 'Reading McLuhan' (Requires Adobe Acrobat Reader) [link added 7/6/99] Doherty, Michael E (1995) 'Marshall McLuhan meets William Gibson in Cyberspace' (in Computer-Mediated Communication Magazine) Ebersole, Samuel (nd) 'Marshall McLuhan' ... Willett, Gilles (nd) 'Global Communication: A Modern Myth?' Recommended Reading Carey, James W (1989): Communication as Culture . Boston, MA: Unwin Hyman Gordon, Terrence W (1997): ... London: Sage Other Links CIOS/McLuhan Site (for upper secondary and college students) [link added 12/11/98] ::mcs home:: ::about this site:: ::search tips:: ... ::feedback::

30. Metaphilm - The Matrix Essay analyzes the movie with a focus on personal identity, the role of technology, questioning reality, and marshall mcluhan. http://www.metaphilm.com/philms/matrix1.html

a special four-part series on The Matrix W hile the stated reason for the early release and accelerated post-production process of The Matrix was to beat the marketing hype that surrounded The Phantom Menace , it is not without coincidence that The Matrix was released on the last Easter weekend of the dying twentieth century. It is a parable of the original Judeo-Christian worldview of entrapment in a world gone wrong, with no hope of survival or salvation short of something miraculous. The Matrix technoslavery Within that framework, The Matrix star child visual reference during this sequence.) The Doors of Perception The Doors As Morpheus tells it, the One has been prophesied, like Jesus of Nazareth, from time immemorial. The revealer of ultimate truth is the Oracle, played as a soul-food mama (cf. Meet Joe Black The Matrix The Supreme Identity and Aliens The Matrix The Last Temptation of Christ Empire Strikes Back Superman , Neo flies up and out of the screen as if to help us break free of our bondage, to suggest that he really is real, to suggest that we really can be free. One interpretation is that Neo is flying into us the way he flew into Agent Smith, to liberate us by destroying our preconceptions. In order to understand our preconceptions, our bondage, our slavery, all we need to know is one thing.

31. Untitled Document mcluhan, marshall (1962) The Gutenberg Galaxy.. London Routledge \ Kegan Paul. mcluhan, marshall (1964) Understanding Media.. New York McGrawHill. http://www.aber.ac.uk/media/sections/influ02.html

32. - Great Books - marshall mcluhan (19111980), Biography marshall mcluhan was born to Elsie and Herbert in Edmonton, Alberta Canada of Scottish-Irish heritage. http://www.malaspina.com/site/person_826.asp

Marshall McLuhan Biography Marshall McLuhan was born to Elsie and Herbert in Edmonton, Alberta Canada of Scottish-Irish heritage. A conservative Catholic Canadian academic who was one of the founders of critical media studies (see below). He became a pop culture figure in the 1960's with the publication of Understanding Media: The Extensions of Man (McGraw-Hill, 1964) and The Medium is the Massage: An Inventory of Effects (with designer Quentin Fiore, Random House, 1967). Famous for coining the phrases "The medium is the message" and "the global village," McLuhan was one of the early purveyors of the sound bite. He asserted that each different medium affects the individual and society in distinct and pervasive ways, further classifying some media as "hot"media which engaged one's senses in a high intensity, exclusive way, such as typography, radio, and filmand "cool"media which were of lower resolution or intensity, and therefore required more interaction from the viewer, such as the telephone and the television. While many of his pronouncements and theories were impenetrable, if not absurd, McLuhan's central message that to understand today's world, one must actively study the effects of media, remains ever more true in the Electronic Age. McLuhan died December 31, 1980 of a cerebral stroke which plagued the last year of his life. Media Studies A Communication science which studies the nature and effects of media upon individuals and society. A cross-disciplinary field, media studies uses techniques from psychology, art theory, sociology, information theory, and economics. The development of multimedia and performance art has been greatly influenced by media studies. Critical media theory looks at how the corporate ownership of media production and distribution affects society, and provides a common ground to social conservatives concerned by the effects of media on the traditional family and liberals and socialists concerned by the corporatization of social discourse. The study of the effects and techniques of advertising is a cornerstone of media studies. Media studies pioneers include Marshall McLuhan, Denis McQuail, Harold Innis, and Walter Ong. The socialist and media critic Robert McChesney is a major figure. And Grasso talks about political media and socialization. [

33. McLuhan, Herbert Marshall mcluhan, Herbert marshall, communication theorist (b at Edmonton 21 Jul 1911; d at Toronto 31 Dec 1980). mcluhan, marshall. 318 KB. mcluhan, marshall, II. 486 KB. http://www.canadianencyclopedia.ca/index.cfm?PgNm=TCE&TCE_Version=A&SectionId=64

34. McLuhan, Herbert Marshall His own personality, wit, and learning made him the bestknown Canadian of his time. mcluhan, marshall. 318 KB. mcluhan, marshall, II. 486 KB. Next Section. http://www.canadianencyclopedia.ca/index.cfm?PgNm=TCE&Params=J1ARTJ0004993

35. McLuhan, Marshall mcluhan, marshall. Herbert marshall mcluhan (191180) spent most of his career as a professor of English literature at the University http://www.press.jhu.edu/books/hopkins_guide_to_literary_theory/marshall_mcluhan

McLuhan, Marshall Herbert Marshall McLuhan (1911-80) spent most of his career as a professor of English literature at the University of Toronto, where he established the Centre for Culture and Technology, a center still operative after his death. His reputation was established by The Gutenberg Galaxy (1962) and Understanding Media (1964), both books arguing that Western civilization had reached a watershed in the twentieth century as profound as that of the Renaissance itself. In this "epochal" analysis of historical process McLuhan's voice was one among many in the 1960s, and it was swallowed up in the popular cultural movement. McLuhan has come to be remembered mostly as part of that movement. Both the movement and McLuhan have in the late 1980s experienced something of a revival in the academy. In fact, although he permitted himself to be carried along in its wake, McLuhan did not belong to the counterculture movement of the 1960s. His sources were literary modernism, the Cambridge of F. R. Leavis (McLuhan received his doctorate from Cambridge), New Criticism (esp. Cleanth Brooks), and, more remotely, German idealistic historiography and the notion of

36. Marshall McLuhan --  Encyclopædia Britannica mcluhan, marshall Encyclopædia Britannica Article. , mcluhan, marshall (1911–80). “The medium is the message.” This statement http://www.britannica.com/eb/article?eu=51029

37. McLuhan, Marshall mcluhan, marshall. Canadian Media Theorist. marshall mcluhan is perhaps one of the best known media theorists and critics of this era. http://www.museum.tv/archives/etv/M/htmlM/mcluhanmars/mcluhanmars.htm

MCLUHAN, MARSHALL Canadian Media Theorist Marshall McLuhan is perhaps one of the best known media theorists and critics of this era. A literary scholar from Canada, Marshall McLuhan became entrenched in American popular culture when he felt this was the only way to understand his students at the University of Wisconsin. Until the publication of his best known and most popular works, The Gutenberg Galaxy: the Making of Typographic Man (1962) and Understanding Media: the Extensions of Man (1964), McLuhan lead a very ordinary academic life. His polemic prose (a style frequently compared to James Joyce) irritated many and inspired some. However cryptic, McLuhan's outspoken and often outrageous philosophies of the "electric media" roused a popular discourse about the mass media, society and culture. The pop culture mottoes "the medium is the message (and the massage)" and "the global village" are remnants of what is affectionately (and otherwise) known as McLuhanism. McLuhan first began to grapple with the relationship between technology and culture in The Mechanical Bride: Folklore of Industrial Man (1951). However, he did not elaborate upon their historical origins until the publication of

38. ThinkQuest : Library : Reaching Out: The Evolution Of Communication mcluhan, marshall (19111980). He was a famous Canadian communications scholar and educator, perhaps the most influential man that http://library.thinkquest.org/26451/contents/massmedia/mcluhan.htm

Index Technology Communications Reaching Out: The Evolution of Communication Take a journey of discovery through the fascinating world of Communications. Look at the development of verbal and non-verbal communication from prehistoric cave drawings and hieroglyphics to today's advanced computer and satellite based systems. How have developments in the field of communication affected our lives? Visit this site and find out for yourself! Languages: English. Visit Site 1999 ThinkQuest Internet Challenge Languages English Students Dieter Heilige-Familie-Instituut, Tielt, Belgium Mathieu Ulenhof College, Ruurlo, Netherlands Steven North Stafford High School, Stafford, VA, United States Coaches Vikas Ulenhof College, Doetinchem, Netherlands Mia IHF, Tielt, Belgium Carol Stafford County, Stafford, VA, United States Want to build a ThinkQuest site? The ThinkQuest site above is one of thousands of educational web sites built by students from around the world. Click here to learn how you can build a ThinkQuest site.

39. AN Mémoire Vivante - Marshall McLuhan Translate this page marshall mcluhan, Université de Toronto, 1974, par Yousuf Karsh. marshall mcluhan (1911-1980) était un théoricien des communications http://www.collectionscanada.ca/05/0509/050950/05095058_f.html

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40. McLuhan, Marshall. The Columbia Encyclopedia, Sixth Edition. 2001 2001. mcluhan, marshall. (Herbert marshall mcluhan), 1911–80, Canadian communications theorist and educator, b. Edmonton, Alta. He taught at the Univ. http://www.bartleby.com/65/mc/McLuhanHe.html

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